Tag - emotional investing

bad news on a road sign showing fear center of the brain controlling our investment decisions

Don’t Let “False Negatives” Lead to “False Fixes”

Whenever we see portfolio losses, the alarm system in our brain tends to go into overdrive – “Don’t just stand there – DO something!” it silently screams to our more rational selves.  And the more often we look and listen to financial media messages, Jay Mooreland, author of The Emotional Investor, points out,  the more our amygdala, fear center of the brain, is likely to exert its uncanny power over our actions. When logic is allowed to prevail, on the other [...]